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Cuervo Metadistillery,

The Cuervo Decentraland Distillery is the best place in the metaverse to hit fast forward on friendship.

Our experience facilitates instant connections and fun. From the metadistillery itself, to prizes and NFTs that bring people together in real life for awesome Cuervo-sponsored experiences, this is a chance to show the world that with Cuervo, There Are No Strangers.

Client

Jose Cuervo

Role

Art Direction, Design

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Custom Wearables 

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We created the first ever NFT for Jose Cuervo.

To celebrate the distillery’s opening on National Tequila Day,
we worked with renowned visual artist Peter Tarka to create the brand’s first NFT (non-fungible token).

This digital piece of art, designed with friendship, summer vibes, and virtual tequila in mind, will be randomly distributed today to 10 people who visited our metadistillery on launch day as a “thank you” for being early.

Proof of Attendance Protocal (POAP)

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Sizzle Reel :15

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Agency:

Mekanism

Partners:

Bompas & Parr

Peter Tarka

Made with:

ECD: David Horowitz

ACD: Tim Noble

Copywriter: Katrina Iorio

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