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Cuervo In Your Corner,

Pre-fight weigh-in face-offs have become a highly recognizable part of the UFC, where fighters take the opportunity to size up their opponents. This iconic visual means war.

In partnership with Jose Cuervo and the UFC, we took this iconic face-off in a new context - two fighters at a UFC watching house party. Only their conversation is totally friendly, typical of two friends sharing a glass of Cuervo and having a good time.

Client

Jose Cuervo

Role

Art Direction, Design

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:30 & :15

More content

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Agency:

Mekanism

Director:

Aaron Stoller

Made with:

ECD: David Horowitz
CD: Victor Monclus
ACD: Will Knox

CW: Lamar Philips

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