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Refresh
Your Galaxy,

Coca-Cola and Star Wars joined forces and united fans across galaxies, generations, and fandoms with a new collaboration centered on a highly collectible, limited-edition packaging series.

To celebrate connection and the uplifting power of fandom, we launched a film full of Star Wars moments and Coca-Cola magic.

But it doesn’t end there. The packaging unlocks immersive AR experiences, allowing fans to create their own holograms of their favorite characters.

Client

Coca-Cola

Role

Art Direction, Design

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:60 & :30

HOLOCREATOR — CREATE YOUR OWN HOLOGRAM

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EXPERIENTIAL — COMING SOON

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Agency:

Ogilvy New York

Partners:

François Rousselet

Lucas Film

Made with:

GECD: Guillermo Vega

ECD: Aste Gutierrez
GCD: Yann-Gael Cobigo, Thibault Michal
CD: Ian Hart
ACD: Woojae Yoon, Peter MacInnis

Design Director: Jake Richardson

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