
Refresh
Your Galaxy,
Coca-Cola and Star Wars joined forces and united fans across galaxies, generations, and fandoms with a new collaboration centered on a highly collectible, limited-edition packaging series.
To celebrate connection and the uplifting power of fandom, we launched a film full of Star Wars moments and Coca-Cola magic.
But it doesn’t end there. The packaging unlocks immersive AR experiences, allowing fans to create their own holograms of their favorite characters.
Client
Coca-Cola
Role
Art Direction, Design





:60 & :30
HOLOCREATOR — CREATE YOUR OWN HOLOGRAM

EXPERIENTIAL — COMING SOON

Agency:
Ogilvy New York
Partners:
François Rousselet
Lucas Film
Made with:
GECD: Guillermo Vega
ECD: Aste Gutierrez
GCD: Yann-Gael Cobigo, Thibault Michal
CD: Ian Hart
ACD: Woojae Yoon, Peter MacInnis
Design Director: Jake Richardson