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Ask Henry,

The NYT believes that with the rise of Fake News, we all have a responsibility not just to read the news, but to question it.

Enter: HENRY


 A personalized assistant armed with the truth, it’s designed to help readers not only understand the news but give them actions that engage people and allow them to become part of the change.


Watch the Case Study

What is this?

AI Chatbot for NYT Readers

Role

Art Direction, Video Editing

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Henry is the name of the NYT’s founder.

It’s also the name of the first A.I. Chatbot built into the site, which will take your questions on the article you’re reading. And answer them with facts, cross-referenced articles, and more.

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How do you do with the NYT newspaper readers?

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Agency:

Mekanism

Partners:

Mirada
Make Me Pulse
The Sphere

Made with:

Ethan Sims (CW)

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